ROOM RATE DESTINATIO In general, a hotel designates a standard rate for each category of rooms offered to guest Apart from the standard rates, hotels also offer discounted rates to attract additional business from multiple market segments. Hotels have various room rate designations as illustrated in Fig. 6.3. Rack rate Hotels generally fix a standard rate for each category of rooms offered for accommodation to the guests. The standard rate of a particular type of room before any discount is called rack rate. Traditionally, a rate board was placed near the room rack, and hence the name rack rate. The tariff card of a hotel should mention the taas applicable on room rents. For example, the rack rate for a standard room may be 5000++++means exclusive of taxes or taxes extra). Corporate rate This is a promotional rate to attract the corporate market segment The corporate rate is generally 10-20 per cent lower than the rack rate. For example, the corporate rate for a stand...