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EVOLUTION AND GROWTH OF THE HOTEL INDUSTRY IN INDIA

 YOU ALLISON AND GROWTH OF THE HOTEL INDUSTRY INDIA 

Although the origin of the hotel industry in India cannot be traced to a definite point of time, there is evidence of its presence even during the Indus Valley Civilization and Vedic era, In olden days, travel was predominantly undertaken for pilgrimage and trade. The concept of char chan je, visiting religious places located in the four corners of India) among the Hindu community is an important indicator of the significance accorded to pilgrimage by our ancestors. The country stands dotted with many such shrines, some of which are frequented by people of all faiths. Some such popular destinations are Vaishno Devi shrine, Amarnath cave shrine in Kashmir, Tirupati Balaji temple in Andhra Pradesh, Shirdi Sai temple in Shirdi, Sikh Golden Temple in Amritsar (see Fig. 1.16), Dilwara Jain temples in Mount Abu, Bodh Gaya for Buddhists in Bihar, Ajmer Sharif shrine in Rajasthan, Haji Ali Tomb in Mumbai, St Francis Church in Goa, etc. Ancient texts and literature, and also Hindu mythology, have many references

              Golden temple Amritsar

to travel and the provision of arcomimodation facilities for travelling pilgrims and traders by the authorities of those days.

Ancient India was well known for its silk, spices, gold, and gemstones. Records of famous travellers of the yore, speak of Indians trading with countries such as Greece, Italy, Indonesia, Malaysia, China, and Japan, among others. The main modes of transport were animals on land and boats and ships that criss-crossed rivers and seas for connectivity with distant lands. That is why we find major trading cities in the world situated along the banks of rivers or on seaports. The origin and evolution of the hotel industry in the country can be broadly categorized in the following three periods


• Ancient and Medieval Era from Indus Valley Civilization to AD 1600

• Colonial Era-from AD 1601 10 AD 1947

• Modern Era-1947 onwards

• Ancient and Medieval Era-From Indus Valley Civilization to AD 1600

The beginnings of the hospitality sector in India stand rooted in the Hindu philosophy of atithi devo bhava, which imply that an unannounced guest is to be accorded the status of God. While it is not clear when hospitality emerged as a commercial activity in ancient India, there is evidence of accommodation facilities for travellers and guests, though not as organized as we see them today. The lodging houses during those times were known as dharmashalas (dharma in Sanskrit means religion and shalt school),

Dharmashalas, the resting places for pilgrims, are believed to have their origins in village chaupals (see Fig. 1.17), which served as a meeting ground for villagers to plan and discuss various social welfare and development measures. These became the places of

                              Chaupals

Colonial Era-From 1601 to 1947

The organized existence of the hotel industry in India started taking shape during the colonial period, with the arrival of Europeans in the 17th century. The early hotel were mostly operated by people of foreign origin to cater to the needs of the European colonizers and later officials of the Raj. Among the first such properties were taverns such as Portuguese Georges, Paddy Goose, and Racquent Court, which opened in Bombay (now Mumbai) berween 1837 and 1840. However, within a period of about 10 years most of the taverns disappeared and more respectable hotels like Hope Hall Family Hotel began to make an appearance. Other famous properties included the Victoria Hotel, more famous as British Hotel, by Pallanjee Pestonjee in 18.40; Esplanade Hotel in 1871; Watson's, which was exclusively for Europeans; Auckland Hotel (18.41) in Kolkata, which went on to become the Great Eastern Hotel in post-independent India, and so on

   Taj Mahal Palace and Tower as Mumbai

In December 1gos, Jamshetji Numer wanji Tata, inaugurated the Taj Mahal Palace and Tower hotel see Fig. 118 overlooking the Gateway of India in Murtibai, following a racial discrimination incident wherein he was refused entry into the Watson's Hotel for being an Indian. The hotel, which is an architectural mar vel, is credited with being the first luxury hotel for Indians by an Indian. In 1923. Shapurji Sorabji built the Grand Hotel in Mumbai. A few years later, the Majestic Hotel was opened.

Until goo, almost all hotels were constructed and run as per Western traditions. The first Indian style hoteli were Sardar Griha, which opened in 1900, and Madhavashram in igols. The two world wars brought a fresh lot of hotels to Mumbai, an important port city of the times. The Ritz, The Ambassador, West End, and Airlines, which opened during these years, are fondly referred to as 'war babies by industry historians.

Modern Era-1947 Onwards

After independence, there were big leaps in the hotel trade in the country. The Oberoi Group of Hotels (founded by Rai Bahadur Mohan Singh Oberoi and the Taj Group took over several British properties, maimained high standards of service and quality, and expanded their business overseas. The later decades saw corporates like the ITC (Indian Tobacco Company) also join the hotel industry with properties under ITC Welcome Group. The year 1949 saw the organization of four regional hotels and restaurants associations with head offices in Delhi, Mumbai, Calcutta (now Kolkata), and Madras (now Chennal. These four associations were linked in a federation, the Federation of Hotels and Restaurants in India (FHRAI), in 1955. The federation serves as an interface between the hospitality industry, political leadership, government, international associations, and other stakeholders in the trade.

The Ashok Hotel in Delhi's diplomatic enclave has the distinction of being the first luxury hotel built by the government. It was founded in 1956 to host independent India's first ever international event, a United Nations Industrial Development Organization (UNIDO) conference. Realizing the importance and potential of the tourism and hospitality industry, the government constituted India Tourism Development Corporation (ITDC) in 1966, which opened many large and small hotels across the country. The most popular face of ITDC is the Ashok Group of Hotels that provides a wide range of hospitality-related services.

Over the last few decades, various well-known international hotel chains have come to India. These inchide Hyatt Hotels and Resorts, InterContinental Hotels and Resorts, Marrion International, Hilton Hotels, Best Western International, Shangri-La Hotels and Resorts, Four Seasons Hotels and Resorts, Carson Hotels Worldwide, and Aman


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